News

‘The Walking Dead’ premieres to 16M viewers

‘The Walking Dead’ premieres to 16M viewers

HIGH RATINGS: Cast members and producers of "The Walking Dead" take part in a panel discussion at AMC's TCA Winter Press Tour in Pasadena, California, Jan. 14 2012. Photo: Reuters/REUTERS/Jonathan Alcorn

LOS ANGELES (Reuters) – AMC’s cult zombie horror series “The Walking Dead” drew its largest audience in the show’s history, 16.1 million viewers, for the season premiere on Sunday, the U.S. cable television network said on Monday.

According to Nielsen data provided by AMC, the hour-long season premiere was the top-rated show across all U.S. television programming on Sunday night in the 18-49 demographic, including NBC’s NFL “Sunday Night Football” game, which usually draws the largest viewership in the demographic.

Out of the 16.1 million viewers, 10.4 million were in the 18-49 age group most coveted by advertisers. The season three finale of “The Walking Dead” in March attracted a previous high of 12.4 million viewers, with 8.1 million in the 18-49 group.

“The Walking Dead” also went head-to-head against NBC’s primetime football game in much of the country, except for the West Coast. The football game between the Dallas Cowboys and Washington Redskins drew a total of 19.7 million viewers.

AMC said more than 5 million users discussed the season four premiere on Facebook and Twitter, and the episode generated more than 1.1 million tweets on Sunday.

“The Walking Dead,” based on a comic book series of the same name, follows a sheriff’s deputy as he tries to save survivors from flesh-eating zombies in a post-apocalyptic world.

AMC, owned by AMC Networks Inc., has been expanding its audience with stylized shows, such as period advertising drama “Mad Men” which drew a series high of 2.7 million in June this year, and the series finale of gritty drug drama “Breaking Bad,” watched by 10.3 million viewers last month.

Latest Stories

in Albemarle County, Charlottesville City, Local, Surrounding Counties

Hannah Graham: Parents Speak Out

Hannah Graham parents

Person of interest Jesse Matthew on sped away after stopping at the Charlottesville Police Department to detain an attorney

in Local Sports, Sports, UVA, UVA Sports

Virginia Falls to BYU in First Road Game of 2014

UVA Football

PROVO, Utah — Taysom Hill threw two touchdown passes and rushed for a score to lead No. 21 Brigham Young…

in Albemarle County, Charlottesville City, Local, Surrounding Counties, UVA

British Publication Identifies Person Of Interest

City Cop Car 90912

A British publication has identified the person of interest in the Hannah Graham case.

in Local, Surrounding Counties, Virginia Assembly

Retired House Appropriations Leader Dies At 82

Callahan Vincent

Onetime House of Delegates Appropriations Committee Chairman Vincent Callahan has died at age 82.