News

‘The Walking Dead’ premieres to 16M viewers

‘The Walking Dead’ premieres to 16M viewers

HIGH RATINGS: Cast members and producers of "The Walking Dead" take part in a panel discussion at AMC's TCA Winter Press Tour in Pasadena, California, Jan. 14 2012. Photo: Reuters/REUTERS/Jonathan Alcorn

LOS ANGELES (Reuters) – AMC’s cult zombie horror series “The Walking Dead” drew its largest audience in the show’s history, 16.1 million viewers, for the season premiere on Sunday, the U.S. cable television network said on Monday.

According to Nielsen data provided by AMC, the hour-long season premiere was the top-rated show across all U.S. television programming on Sunday night in the 18-49 demographic, including NBC’s NFL “Sunday Night Football” game, which usually draws the largest viewership in the demographic.

Out of the 16.1 million viewers, 10.4 million were in the 18-49 age group most coveted by advertisers. The season three finale of “The Walking Dead” in March attracted a previous high of 12.4 million viewers, with 8.1 million in the 18-49 group.

“The Walking Dead” also went head-to-head against NBC’s primetime football game in much of the country, except for the West Coast. The football game between the Dallas Cowboys and Washington Redskins drew a total of 19.7 million viewers.

AMC said more than 5 million users discussed the season four premiere on Facebook and Twitter, and the episode generated more than 1.1 million tweets on Sunday.

“The Walking Dead,” based on a comic book series of the same name, follows a sheriff’s deputy as he tries to save survivors from flesh-eating zombies in a post-apocalyptic world.

AMC, owned by AMC Networks Inc., has been expanding its audience with stylized shows, such as period advertising drama “Mad Men” which drew a series high of 2.7 million in June this year, and the series finale of gritty drug drama “Breaking Bad,” watched by 10.3 million viewers last month.

Latest Stories

yesterday in Local Sports, Sports, UVA Sports

No. 1 Virginia Takes Down North Carolina 3-1

UVA BASEBALL

Kenny Towns homered in the bottom of the 3rd and No. 1 Virginia Baseball claimed another ACC series with it's defense, defeating North Carolina 3-1 Saturday afternoon.

yesterday in Entertainment

This weekend in entertainment history

elvis

A look back on the Hollywood headlines of days gone by.

yesterday in Albemarle County, Charlottesville City, Local, Surrounding Counties, UVA

UVA Revokes Agreements With Pi Kappa Alpha And Sigma Nu

Sigma Nu 033008 CC

The University of Virginia has revoked agreements with two of its oldest fraternities.

Friday in Sports

Sportscaster Craig Sager battling leukaemia

craig

The longtime sideline reporter is in the fight of his life.

Friday in National

Making headlines this week

AP52048984409_2

A look at the week's top newsmakers and the stories you may have missed.