News

‘The Walking Dead’ premieres to 16M viewers

‘The Walking Dead’ premieres to 16M viewers

HIGH RATINGS: Cast members and producers of "The Walking Dead" take part in a panel discussion at AMC's TCA Winter Press Tour in Pasadena, California, Jan. 14 2012. Photo: Reuters/REUTERS/Jonathan Alcorn

LOS ANGELES (Reuters) – AMC’s cult zombie horror series “The Walking Dead” drew its largest audience in the show’s history, 16.1 million viewers, for the season premiere on Sunday, the U.S. cable television network said on Monday.

According to Nielsen data provided by AMC, the hour-long season premiere was the top-rated show across all U.S. television programming on Sunday night in the 18-49 demographic, including NBC’s NFL “Sunday Night Football” game, which usually draws the largest viewership in the demographic.

Out of the 16.1 million viewers, 10.4 million were in the 18-49 age group most coveted by advertisers. The season three finale of “The Walking Dead” in March attracted a previous high of 12.4 million viewers, with 8.1 million in the 18-49 group.

“The Walking Dead” also went head-to-head against NBC’s primetime football game in much of the country, except for the West Coast. The football game between the Dallas Cowboys and Washington Redskins drew a total of 19.7 million viewers.

AMC said more than 5 million users discussed the season four premiere on Facebook and Twitter, and the episode generated more than 1.1 million tweets on Sunday.

“The Walking Dead,” based on a comic book series of the same name, follows a sheriff’s deputy as he tries to save survivors from flesh-eating zombies in a post-apocalyptic world.

AMC, owned by AMC Networks Inc., has been expanding its audience with stylized shows, such as period advertising drama “Mad Men” which drew a series high of 2.7 million in June this year, and the series finale of gritty drug drama “Breaking Bad,” watched by 10.3 million viewers last month.

Latest Stories

56 mins ago in Entertainment

Jim Beam fills 14 millionth bottle of bourbon

Fresh
jimbeam807686855761

Jim Beam has filled and sealed its 14 millionth barrel of bourbon since the 1933 repeal of Prohibition, achieving a first in the bourbon industry.

1 hour ago in Entertainment, Viral Videos

‘Star Wars: The Force Awakens’ as told by emojis

Fresh
11-overlay-2

If the blockbuster movie was told entirely by characters on your cell phone.

1 hour ago in Sports

Cavaliers beat Hawks in series opener

Fresh
14-overlay-1

A week off did not disrupt the Cleveland Cavaliers' momentum, nor was it enough time to alter the Atlanta Hawks' history against them. The Cavaliers still have never lost to the Hawks in the postseason, but this one was not easy.

1 hour ago in Sports

Murray makes his mark as Pens beat Caps

Fresh
capsREUTERS

The Pittsburgh Penguins do not have a goal yet in the series from Sidney Crosby. Or a power-play goal. What they do have is a 2-1 lead over the Washington Capitals.

1 hour ago in Sports

British soccer team Leicester celebrates 5,000-1 title success

Fresh
leichesterREUTERS

Leicester City's Premier League title dream became reality on Monday when one of the greatest sporting fairytales reached its conclusion in west London where chasing Tottenham Hotspur were held 2-2 by Chelsea.