News

Instagram starts allowing ads in photo feeds

Instagram starts allowing ads in photo feeds

INSTA-AD: Instagram will start adding advertisements to its photo streams. Photo: Reuters

(Reuters) – The legions of people who use Instagram will start to see advertising in their photo sharing feed in the next couple of months.

The popular photo-based social network, snapped up by Facebook Inc, will roll out advertising in the United States in a bid to become a “sustainable business,” Instagram said in a blog post on Thursday.

Instagram acknowledged the transition would be delicate since its 150 million users are not used to ads peppering photo streams of family and vacations, and might be alienated by the effort.

“Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow,” the blog post said.

“If you see an ad you don’t like, you’ll be able to hide it and provide feedback about what didn’t feel right. We’re relying on your input to help us continually improve the Instagram experience.”

Instagram is the latest social media network to turn to advertising to capitalize on its millions of users. Advertisers are projected to spend close to $10 billion on social network ads worldwide this year, according to research firm eMarketer.

Worldwide spending on mobile advertising, which could fit nicely with Instagram since people use the app on the go, is forecast by eMarketer to reach $8.8 billion this year.

When Facebook acquired Instagram last year, it paid an eye-popping $1 billion in cash for the app-maker, which had scant revenue.

Facebook too has been ramping up its efforts to seize more ad dollars especially those earmarked for smartphones and other mobile devices.

Latest Stories

2 hours ago in Entertainment

‘To Kill a Mockingbird’ headed for Broadway debut

mockingbird

Harper Lee's classic novel is coming to Broadway for the first time in a new stage version written by "West Wing" writer Aaron Sorkin.

2 hours ago in Albemarle County, Charlottesville City, Local, Surrounding Counties, UVA

Section Of 250 Bypass Closed Overnight

VDOT Taffic

Part of the westbound side of the 250 Bypass will be closed late Thursday night into early Friday morning.

2 hours ago in Sports

Fantasy sports companies defend embattled industry

fantasysports

Daily fantasy sports companies say their industry remains viable despite a rocky start to 2016.

2 hours ago in National

Congress likely to give final OK to local Internet tax ban

cyber

Congress is a step away from sending to President Barack Obama a bipartisan compromise that would permanently keep state and local governments from taxing access to the Internet.

2 hours ago in Sports

Vickers to replace Tony Stewart

brianvickers

Stewart-Haas Racing has scheduled a Friday news conference to discuss its plans for the No. 14 Chevrolet.