News

Instagram starts allowing ads in photo feeds

Instagram starts allowing ads in photo feeds

INSTA-AD: Instagram will start adding advertisements to its photo streams. Photo: Reuters

(Reuters) – The legions of people who use Instagram will start to see advertising in their photo sharing feed in the next couple of months.

The popular photo-based social network, snapped up by Facebook Inc, will roll out advertising in the United States in a bid to become a “sustainable business,” Instagram said in a blog post on Thursday.

Instagram acknowledged the transition would be delicate since its 150 million users are not used to ads peppering photo streams of family and vacations, and might be alienated by the effort.

“Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow,” the blog post said.

“If you see an ad you don’t like, you’ll be able to hide it and provide feedback about what didn’t feel right. We’re relying on your input to help us continually improve the Instagram experience.”

Instagram is the latest social media network to turn to advertising to capitalize on its millions of users. Advertisers are projected to spend close to $10 billion on social network ads worldwide this year, according to research firm eMarketer.

Worldwide spending on mobile advertising, which could fit nicely with Instagram since people use the app on the go, is forecast by eMarketer to reach $8.8 billion this year.

When Facebook acquired Instagram last year, it paid an eye-popping $1 billion in cash for the app-maker, which had scant revenue.

Facebook too has been ramping up its efforts to seize more ad dollars especially those earmarked for smartphones and other mobile devices.

Latest Stories

in Albemarle County, Charlottesville City, Local, Surrounding Counties, UVA

Missing Woman’s Loved Ones Hold Beep For Bonnie Event In Albemarle

Santiago Bonnie 71514

The family and friends of Bonnie Santiago held a Saturday event promoting their search for the missing woman.

in Local Sports, Sports, UVA, UVA Sports

Virginia Falls Just Short Against #7 UCLA

UVA Helmet 90509

CHARLOTTESVILLE, Va. (AP)– UCLA scored three defensive touchdowns before Brett Hundley led them on a critical second-half scoring drive and…

in Entertainment

This weekend’s celebrity birthdays

diaz

A look at the celebrities who will be celebrating this weekend.

in Albemarle County, Charlottesville City, Local, Surrounding Counties, UVA, Virginia Assembly

UVA Architect David Neuman Will Leave In October

Neuman David 91410

David Neuman, who's responsible for UVA's historic preservation and major projects, will leave the Grounds in October

in Albemarle County, Local, Surrounding Counties, Virginia Assembly

MHS Athletic Director, Two Others, Plead Guilty To Bid Rigging

Barnes Fitzgerald 92807

The athletic director at Monticello High School and two other men plead guilty to rigging bids on athletic apparel and must pay fines.