News

Hershey to launch first new candy in 30 years

Hershey to launch first new candy in 30 years

NEW CANDY: The company is launching a new candy brand, its first new brand in 30 years, a soft caramel creme line called Lancaster. Photo: Associated Press

By Dave Warner

PHILADELPHIA (Reuters) – Candy is dandy for The Hershey Co., which on Thursday said it is launching a soft caramel creme candy that is its first new brand in the United States in 30 years.

The candy, named Lancaster, will be available in January and come in three flavors – caramel, vanilla and caramel, and vanilla and raspberry – the Hershey, Pennsylvania-based company said.

“You can really sink your teeth into it, but it is not very sticky on your teeth,” said Steven Schiller, the company’s senior vice president for sweets and refreshment, using the words “soft” and “meaty” to describe the new product.

Its name stems from the company’s history. Founder Milton Hershey’s original confection company was called the Lancaster Caramel Co.

“The introduction of the Lancaster brand marks a significant milestone for the Hershey Co, as it’s the first time the company has launched a new brand that is not a brand extension or acquisition in the last 30 years,” the company said in a statement.

Hershey, the biggest chocolate maker in North America, makes popular sweets such as Hershey’s Kisses, Reese’s Peanut Butter Cups, Almond Joy, Good & Plenty, Kit Kat wafers, Milk Duds, Heath toffee bars, Twizzlers and Jolly Rancher hard candy.

Introduction of the new brand marks a company focus on product innovation, said Erin Lash, a Morningstar equities analyst who follows Hershey.

“They are looking to grow,” she said. Hershey is aiming to increase sales by nearly 50 percent, to $10 billion annually, by 2017, she said.

The company said it launched the Lancaster brand in China earlier this year.

Latest Stories

52 mins ago in Sports

NFL bars violent offenders from rookie scouting combine

Fresh
nfl

The National Football League has decided individuals who have convictions for domestic violence, sexual assault or weapon offenses will no longer be allowed to participate in the NFL Scouting Combine.

2 hours ago in Viral Videos

Will Ferrell wants to be the new animal expert on ‘The Late Show’

15-overlay-7

Stephen Colbert's "The Late Show" doesn’t have an animal expert yet, so why shouldn’t it be Will Ferrell?

4 hours ago in Albemarle County, Charlottesville City, Local, Surrounding Counties, UVA

UVA Health System Wins Dabney Award

Charlottesville Regional Chamber of Commerce logo (sent to us)

The UVA Health System is the winner of this year's Dabney Award from the Chamber of Commerce.

7 hours ago in Entertainment

The pouting male models are back for ‘Zoolander 2’

25-overlay-1

Derek and Hansel are back.

7 hours ago in Entertainment

TV producers may start making you wait for new shows online

hulu

Cord-cutters beware: You might have to wait longer for new TV.