News

Hershey to launch first new candy in 30 years

Hershey to launch first new candy in 30 years

NEW CANDY: The company is launching a new candy brand, its first new brand in 30 years, a soft caramel creme line called Lancaster. Photo: Associated Press

By Dave Warner

PHILADELPHIA (Reuters) – Candy is dandy for The Hershey Co., which on Thursday said it is launching a soft caramel creme candy that is its first new brand in the United States in 30 years.

The candy, named Lancaster, will be available in January and come in three flavors – caramel, vanilla and caramel, and vanilla and raspberry – the Hershey, Pennsylvania-based company said.

“You can really sink your teeth into it, but it is not very sticky on your teeth,” said Steven Schiller, the company’s senior vice president for sweets and refreshment, using the words “soft” and “meaty” to describe the new product.

Its name stems from the company’s history. Founder Milton Hershey’s original confection company was called the Lancaster Caramel Co.

“The introduction of the Lancaster brand marks a significant milestone for the Hershey Co, as it’s the first time the company has launched a new brand that is not a brand extension or acquisition in the last 30 years,” the company said in a statement.

Hershey, the biggest chocolate maker in North America, makes popular sweets such as Hershey’s Kisses, Reese’s Peanut Butter Cups, Almond Joy, Good & Plenty, Kit Kat wafers, Milk Duds, Heath toffee bars, Twizzlers and Jolly Rancher hard candy.

Introduction of the new brand marks a company focus on product innovation, said Erin Lash, a Morningstar equities analyst who follows Hershey.

“They are looking to grow,” she said. Hershey is aiming to increase sales by nearly 50 percent, to $10 billion annually, by 2017, she said.

The company said it launched the Lancaster brand in China earlier this year.

Latest Stories

in Viral Videos

Robin Williams musical tribute: ‘Seize the Day’

24-overlay5

Robin Williams' best films are remixed and set to music in this awesome Melodysheep tribute.

in Sports

Defending champ Serena Williams top seed for U.S. Open

serena

Serena Williams has been top-seeded for the U.S. Open where she will seek to win the women's singles title for a third consecutive year.

in Albemarle County, Charlottesville City, Local, Surrounding Counties, UVA, Virginia Assembly

Same-Sex Marriage On Hold, After Supreme Court Grants Stay

Updated
Gay Rights Supporters 030514 DZ

Thanks to a stay from the U.S. Supreme Court, there will be no gay or lesbian marriages in Virginia for the time being

in Albemarle County, Charlottesville City, Local, Surrounding Counties, Virginia Assembly

Bob McDonnell Testifies In Richmond Trial

Updated
McDonnell Maureen and Bob 91512

Former Governor Bob McDonnell began testifying in his own behalf Wednesday afternoon.

in Albemarle County, Charlottesville City, Election, Local, Surrounding Counties, UVA, Virginia Assembly

GOP Leaders Celebrate State Senate Victory

Updated
Norment Tommy 52210

General Assembly Republicans are celebrating having 21 of the 40 State Senate seats.