News

Fictional anchor Ron Burgundy becomes Chrysler pitchman

Fictional anchor Ron Burgundy becomes Chrysler pitchman

I'M RON BURGANDY: Will Ferrell will try to help Chrysler sell cars. Photo: Associated Press

AUBURN HILLS, Mich. (AP) — When you’ve got the smallest marketing budget of the Detroit Three automakers, you have to take risks to get your TV spots noticed.

That’s why Olivier Francois, the marketing chief for Chrysler, gambles a lot.

He’s following successful ads featuring rapper Eminem and movie star Clint Eastwood with a pitch from a fictitious character — egotistical airhead television anchorman Ron Burgundy from the 2004 movie “Anchorman: The Legend of Ron Burgundy.”

And this time, Francois got the talent to pitch a refurbished version of the Dodge Durango SUV for free.

He said that Paramount Pictures bartered work on the commercials by Will Ferrell, who plays Burgundy, in exchange for the promotion in the ads of an “Anchorman” sequel that is due out in December.

Latest Stories

in Sports

European soccer clubs opening U.S. academies

Fresh
soccer2

More American kids are harboring dreams of becoming the next David Beckham or Leo Messi.

in Sports

Thursday’s Sports Minute

Fresh
nationals

Here are the sports headlines making news today, Thursday, Aug. 21.

in National, World

Hospital to discharge American doctor treated for Ebola

Fresh
brantly

A U.S. doctor who contracted Ebola has recovered after being treated with an experimental drug.

in National, World

U.S. military mission failed to rescue journalist Foley

Fresh
isis

Earlier this summer the military attempted to rescue journalist James Foley and other American hostages held in Syria.

in Sports

Stewart to skip third race since fatal crash

Fresh
tony-stewart

Tony Stewart will skip this weekend's NASCAR race at the Bristol Motor Speedway.