News

Fictional anchor Ron Burgundy becomes Chrysler pitchman

Fictional anchor Ron Burgundy becomes Chrysler pitchman

I'M RON BURGANDY: Will Ferrell will try to help Chrysler sell cars. Photo: Associated Press

AUBURN HILLS, Mich. (AP) — When you’ve got the smallest marketing budget of the Detroit Three automakers, you have to take risks to get your TV spots noticed.

That’s why Olivier Francois, the marketing chief for Chrysler, gambles a lot.

He’s following successful ads featuring rapper Eminem and movie star Clint Eastwood with a pitch from a fictitious character — egotistical airhead television anchorman Ron Burgundy from the 2004 movie “Anchorman: The Legend of Ron Burgundy.”

And this time, Francois got the talent to pitch a refurbished version of the Dodge Durango SUV for free.

He said that Paramount Pictures bartered work on the commercials by Will Ferrell, who plays Burgundy, in exchange for the promotion in the ads of an “Anchorman” sequel that is due out in December.

Latest Stories

5 hours ago in Entertainment, Lifestyle

HAPPY BIRTHDAY: 26 freebies to help you celebrate this May

birthday

On your birthday you can have your (free) cake and eat it too!

8 hours ago in Albemarle County, Charlottesville City, Election, Local, Surrounding Counties, UVA, Virginia Assembly

Cuccinelli Won’t Run In 2017

Haley Nicki Cuccinelli Ken 101613 CC

Former State Attorney General Ken Cuccinelli has told fellow Republicans he will not run for governor in 2017.

8 hours ago in Albemarle County, Charlottesville City, Election, Local, Surrounding Counties, UVA, Virginia Assembly

Cruz Prevails In GOP Delegate Count

Cruz Ted 040214 ZZ

Ted Cruz won most of the Republican at-large delegates that were chosen at the Virginia GOP Convention at James Madison University.

8 hours ago in Albemarle County, Charlottesville City, Local, Local Sports, Sports, Surrounding Counties, UVA, UVA Sports

UVA Men’s Lacrosse Ends Season

Starsia Dom 050308

The UVA men's lacrosse program ended its 2016 season with a 7-8 record after a 19-11 loss to Brown University in Kennesaw, Georgia.

19 hours ago in Albemarle County, Charlottesville City, Local, Local Sports, Sports, Surrounding Counties, UVA, UVA Sports

UVA Baseball Team Takes Two From Pitt

BaseballHat1

UVA won a Saturday double header over Pittsburgh Saturday, and racked up its 28th and 29th victories of the baseball season.