News

U.S. olive oil industry pushes to test imported oil

U.S. olive oil industry pushes to test imported oil

E.V.O.O.: Americans are pouring European oil more often because it's cheaper and viewed as more authentic than the domestic competition. Photo: clipart.com

MARY CLARE JALONICK, Associated Press

WASHINGTON (AP) — It’s a pressing matter for the tiny U.S olive oil industry.

Americans are pouring European oil more often because it’s cheaper and viewed as more authentic than the domestic competition.

And that’s pitting U.S. producers against importers of the European oil. Some liken the battle to the California wine industry’s struggles to gain acceptance decades ago.

The tiny California olive industry says European olive oil filling U.S. shelves often is mislabeled and lower grade. They’re pushing the federal government to give more scrutiny to imported varieties.

One congressman who also is a farmer even goes so far as suggesting that labels on imported oil say “extra rancid” rather than “extra virgin.”

Stricter standards might help American producers grab more market share from the dominant Europeans.

Latest Stories

in Entertainment

Margot Robbie might be real-life Barbie

margotrobbie

"The Wolf of Wall Street" star is film bosses' first choice to play the beloved blonde doll in a new live action movie.

in Lifestyle, National

Google is dropping fat stacks of cash in Washington

google

Google's growing investment in lobbying highlights its expanding presence as it fights antitrust battles and grows its business into new areas such as broadband and self-driving cars.

in Albemarle County, Charlottesville City, Local, Surrounding Counties

CAAR Raising Pipeline Concerns

CAAR Logo .jpg

The group representing local real estate agents has raised some concerns about the Dominion pipeline.

in Local

Slight Increase In Statewide Jobless Rate

Virginia Employment Commission Logo

The Virginia unemployment rate went up .1% in March.

in National, World

Prosecutor: Boston bomber’s attack ‘essence of terror’

bostonfinishline

Jurors in the trial of Boston Marathon bomber Dzhokhar Tsarnaev will decide what his punishment should be: life in prison or the death penalty.