News

Levi’s CEO ‘freezes’ his jeans

Levi’s CEO ‘freezes’ his jeans

SAVES TIME ON LAUNDRY: Don't worry about washing your jeans, the CEO of Levi Strauss says. Photo: YouTube

A video of Levi’s CEO Chip Bergh speaking at Fortune magazine’s Brainstorm Green conference is making headlines after it featured his comments on the company’s efforts to be more environmentally friendly, as well his advice to not wash your jeans. Levi’s has previously suggested people place their jeans in the freezer overnight to get rid of any bacteria, and said throwing them for a quick spin in the dryer will help them retain their shape, without fading.

Latest Stories

in Local Sports, Sports, UVA Sports

Virginia Downs Miami 30-13 On Senior Day

NCAA Football: Miami at Virginia

Virginia defeats the Hurricanes to keep bowl hopes alive.

in Albemarle County, Charlottesville City, Local, Surrounding Counties, UVA, Virginia Assembly

UVA Takes Action Following Incident Chronicled In Rolling Stone

D

University of Virginia President Teresa Sullivan has taken action regarding offenses that were highlighted in a Rolling Stone article.

in Entertainment

This weekend in entertainment history

elvis

A look at the Hollywood headlines that went down in history.

in Albemarle County, Charlottesville City, Local, Surrounding Counties, UVA

Faculty Plan To Take Back Party Scene

Beta Bridge 2

University of Virginia faculty members are planning something out of the ordinary this weekend.