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New UVA Study Shows Impact Of Race In Marketing

Photo: WINA

New UVA Study Shows Impact Of Race In Marketing

A University of Virginia research team has looked at the ways skin color affects marketing campaigns. UVA’s Jennifer Doleac (pictured) got different sales figures for iPods, based on the race of the person who held the devices. Doleac say consumers were less likely to buy one if the salesperson was African-American. Doleac is with UVA’s Frank Batten School of Leadership and Public Policy. She appeared Monday with Les Sinclair on Charlottesville Right Now.

Hear it here: http://wina.com/podcasts/jennifer-doleac/